If you have not seen the blog about the automated blood letter and news deletion, you should have a read over it.
Every month I spend a lot of time and money marketing and advertising RoB to get new players to join the game. That's the easy bit! The hard bit is getting new players into the game. People signup go ahhhhhhhhhhhhhh and leave because it's too much to comprehend, and I agree, it is. Is there a way to get around this?
Last year we were toying around with video introductions. Simple 1 minute videos that show different aspects of the game. People don't like to read through guides and introductions because it's boring, its not untrue. Having some visual introduction through a video I think will get people into it more.
I would like to have an introduction video for when you first login it shows you the very basics of the game. Then each key feature of the game (covens, gym,hunting etc) will have their own short video. I think it's much more fun watch a feature being played on a video and you getting into it yourself. The video will be linked to that page as well as a dedicated video page on the help part of the site.
The videos will be embedded with Youtube (which will help with advertising across Youtube too).
What do I want?
- 1 or 2 people to join the staff team to develop these videos.
- The videos must use any software that can capture screen movement, software that does this.
- Either text captions of what's going on or voice overs (not sure which would work best) If you use voice overs you'll have to speak clearly and not too fast.
A good way to start would to think to yourself "What could I have seen to get me into the game easier?" Video needs to be using the new in game layout, not RoB-Lite.
If you're interested in this then please let me know your interest by blood lettering me (ID 1) and then you'll be required to do a test video to test out your skillz.
There are plenty of free and paid software to do this, if you're already a video editor then this may be for you.
Wednesday, 16 June 2010
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